You've likely heard me say this before, but it bears repeating…
If you want to generate easy, low-cost transactions consistently month in and month out, you must send a monthly client newsletter.
And what if you’re not sending a client newsletter? You’re leaving thousands of dollars on the table every month that your competition is scooping up. It's a simple as that.
I hear stories every week from By Referral Only family members who are having incredible success by sending their client newsletter. Here's one from Sue Marx. In five months her newsletter has generated 4 listings, 3 closed transactions and $16,000 in commissions.
Sue says, "My By Referral Only Business Advisor got me started with the 30/30 Program. I did my first Client Newsletter in February and the response was incredible. People said, "Oh my gosh, this is so much fun!" and now it's like they can't wait ‘til the next one comes out.
Another reaction has been, "Oh, you're in real estate?" I've been in real estate for six years, but most people here connected me with golf because that's how we know each other. Or they've said, "I didn't know or I'd forgotten you're in real estate and you're practically my next-door neighbor." So it's been a wonderful reconnect.
In five months the newsletter has brought me four listings, people calling and saying, "I know so-and-so is going to sell their house. Why don't you contact them?" I've closed three transactions from the newsletter, about $16,000, and spent less than $900 for an $18-to-$1 return.