How To Get $29-To-$1 Return On Your Dollar

Pam Sitterly - Member since 2007 If you could get someone to give you $29 every time you gave them $1, how often would you do that?

Pam Sitterly, with RE/MAX Platinum in Tomball, Texas, does it 225 times a month when she sends her Client Newsletter…

"I attribute about 65% of my income to my Client Newsletter," says Pam. "I invest $1.17 per client per mailing. I send it in a 6" x 9" envelope and pay for two-ounce postage.

I mail 225 newsletters per month and it brings me a $29-to-$1 return.

"The newsletter is the single best investment that I know of for keeping in touch. My clients never wonder if I'm still in the business, because they have a monthly reminder that I'm still their Realtor, with my name and contact information easily at their fingertips.

"Preparing the newsletter gives me great pleasure, even though my assistant takes care of the bulk of it. I frequently receive compliments on it, which I love. Readers find it endearing, and it establishes a rapport that otherwise might not occur so quickly.

"I make the newsletter my own by including a monthly staging tip and real estate Q&A. Page eight is always a full-page flyer promoting one of my listings. Almost every month readers enter the trivia contest to win a pair of movie tickets.

"The newsletter is as much a part of my real estate business as buyers and sellers. It helps define who I am and how I run my business. It is extremely important to me and is one of the reasons I love what I do."



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