Get Specific And You’ll Get The Referrals
And Income You Want

When you say "I want better clients" or, "I want more referrals," while "better" and "more" are great goals, those words don't reference anything specific so it sends a very fuzzy message to your unconscious.

Try This Instead:

"The people I want you to introduce me to are interested in buying their first home, have a FICO score of 730, they've saved at least $20,000, and can afford to pay $1,500 a month. They're ready to act, they're friendly, open-minded, and want to work with a real estate consultant who was referred to them and cares about helping them make their dream come true. And they want to do something now because the market is presenting such great opportunities."

Can you get that specific?

You're more likely to find exactly what you want if you know exactly what you're looking for, versus "I'm looking for somebody who wants to buy a house, I'm looking for somebody who wants to sell their house, I'm looking for someone who wants to refinance." Specificity is the key. Specificity eliminates the people you don't want to work with and gives you clarity around who you do want to work with.

Here's a Realtor example:

"I want to be introduced to a person who's in a home that's 1,200 to 1,600 square feet. They've sold that home for around $200,000, and they're closing in 60 days. They want to find a home of about 2,400 square feet, four bedrooms, three bathrooms, and they want to stay within or close to this zip code. They're ready to spend $275,000 to $295,000. If you know someone like that, I have a list of 2,400-square-foot homes, some with immediate occupancy, and I'm ready to negotiate to help them get a great price for that home."

Less than one hundred words. Laser specific.

Once your client has that kind of clarity, they'll start to notice what you're looking for. Remember, people will notice what you want them to notice. The more specific things you give to people to notice, the more likely they'll notice.

Here’s a Lender example:

"Here's the ideal person you could introduce to me. They're someone who's actively looking at homes with a real estate agent and wants to buy within the next 60 days. They make at least $75,000 a year, have a FICO score of 680 or above, they've saved about $25,000 for buying a home, and they have realistic expectations about what they can do. They want to work with a Lender who was referred to them, who will be their consultant for life and not just a salesperson for the transaction."

Again, less than one hundred words, and laser specific.

If you'd like to get a deck of The Magic Words That Get Referrals Card Decks, along with the 3 other great decks, plus save $100, then click here to it check out this offer.


Want to practice what you just learned?

Give us a call at 888-382-3796 and one of my personally trained Business Development Coaches will help you.

If you’re ready to get referrals NOW and you're ready to try what "typical" salespeople would never do, then call us today at 888-382-3796.

Start building a business that gives you MORE REFERRALS, MORE COMMISSIONS and MORE TIME so you start enjoying your real estate career again.

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